DESIGN IS THE CRITICISM OF STYLE

. . .

 2.0

“THE UNIVERSE DOES NOT CARE WHO YOU ARE OR WHAT YOU DO.”

1.4
"LOGO SIZE IS INVERSELEY PROPOTIONAL TO ITS STRENGTH." 

1.3.1
"IT’S THE ONES WHO RATTLE THE CAGE, THAT WILL BE REMEMBERED." 
[ALEXANDER FURY]

1.2.5
NEVER UNDERESTIMATE THE POWER OF ALLITERATION
IN THE NAME OF A BRAND. 

1.2.4
THE NUMBERS OF PI (Π)= 

3.1415926535897932384626433832795
02884197169399375105820974944592
307816406286 20899862803482534211
70679821480865132823066470938446
09550582231725359408128481 117450
28410270193852110555964462294895
49303819644288109756659334461284
75648233 786783165271201909145648
56692346034861045432664821339360
7260249141273724587006 6063155881
74881520920962829254091715364367
89259036001133053054882046652138

1.2.3
IF YOU ARE READING THIS, 
YOU ARE ALREADY DATA IN SOMEONE'S SYSTEM. 
WE ARE ALL JUST DATA. 

1.2.2 
A PERFECT SHOE: 
WHAT EVERY WOMAN LIKES TO WEAR
WHAT EVERY MAN LIKES TO SEE

1.2.1
A FASHION CAPITAL IS ONLY AS GOOD AS THE QUALITY OF ITS MEDIA. 
WITHOUT MEDIA, A FASHION BRAND CANNOT EXIST. 

1.2.0 
CONTEXT IS THE MOST IMPORTANT MEANS OF COMMUNICATION IN FASHION. 
AS IN LANGUAGE, A WORD WITHOUT COMPREHENSION, HAS NO MEANING TO ITS RECEIVER. 
CONTEXT PROVIDES UNDERSTANDING

1.1.9
'PROGRESS MEANS SIMPLIFYING, NOT COMPLICATING' 
[BRUNO MUNARI] 

 

1.1.8
'IT IS BETTER TO FAIL IN ORIGINALITY
THAN TO SUCCEED IN IMITATION' 
[HERMAN MELVILLE] 

1.1.7
THE PERCEPTION OF TIME IS PROPORTIONAL TO SPACE

1.1.6
REALITY = THOUGHT^3

1.1.5
GOOD MENS DESIGN: WOULD WEAR IT ON THE DATE WITH HIS PERFECT WOMAN. 
GOOD WOMENS DESIGN: WOULD WEAR IT ON A DATE WITH HER PERFECT MAN. 

 

1.1.4
THE SPEED OF POP-FASHION IS MEASURED BY THE CONSUMPTION OF MEDIA,
THE CONSUMPTION OF MEDIA IS DETERMINED BY THE POPULATION SIZE WITH AN EXPENDABLE INCOME. 

 

1.1.3
BLACK IS TO FASHION AS CARBON IS TO THE ELEMENTS. 
CARBON IS THE MOST VERSATILE OF ALL THE ELEMENTS AND HAS THE POTENTIAL TO BOND TO MANY OF ITS COUNTERPARTS. 

1.1.2
REGULATION RESTRICTS INSPIRES CREATIVITY. 

1.1.1
THE MOST IMPORTANT NUMBER IN DESIGN IS:
"2"
EVERY PERFECTION OF NATURE SUBSCRIBES TO THIS. 

 

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